Branding Redesign

La Minervetta is a hotel located in Sorrento, Italy. It is set on the cliffside overlooking the Mediterranean  Sea, allowing all rooms to have a view of the Marina Grande. The pictorial mark reflects the history of mask use in Italy, as well as the cultural face masks that are used for decoration throughout the hotel. The 1950’s boutique hotel executes a bold color palette, which is consistent in the branding.